Use this one weird trick to make your products stand out from the crowd.

3 min readMay 18, 2022

This article is part of the Notion Digital Business Kit. Starting an online business was never easier than now.

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30+ Digital Business Chapters
20+ Digital Business Templates
50+ Digital Business Questions
40+ Digital Business Tips
100+ Digital Business Terms
40+ Digital Business Resources

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Branding

Your brand is how people perceive you wherever they interact with your business — both the impressions you can control and the ones you can’t.

If you will think about personal brands, you will realize what is a business brand. When you think about it, personal brands consist of:

Name
Face
Style
Way of communicating
+ Other things

These all attributes make different impressions on different people. The same thing is in business branding. If you will have the proper attributes of a business brand, you will be on fire!

Before starting a business, you should answer some questions that will determine the image of your business.

Questions about branding

What is my positioning statement?
What words would you associate with your brand?
What is my business name?
What is my slogan?
What are the colours of my brand?
What are the fonts of my brand?
What is the design of my logo?
What motivated me to start my business?

Find the perfect product to sell

Another important thing to find out is to know what type of product will you sell. Everyone is looking to build the next big company. But it’s difficult to generate product ideas that will be awesome.

You can sell two types of products online, commoditized products and niche products.

Commoditized products are essential, high demand, or popular goods or services that can be physical or digital products. These are products that everybody needs.

Those products can be e.g. food, golf clubs, clothes, kids’ toys, etc.

Niche products are goods or services that serve a specific customer base and product category.

Those products are mostly very unique. It is only concentrated on a small group of people that use some software and you create some addition to that.

By offering both (commoditized and niche products), you can better serve your customers by making an online store, so people will find your products (we will discuss it later).

Questions about products

Does your product solve a problem?
Are you and other people passionate about the product?
Does your product hop on-trend?
Does your product fulfil pleasures?
Is your product different from other products?

Another important thing to make a habit of is to try to find opportunities everywhere. It is a part of being an entrepreneur. Pay attention to how society behaves. Are there norms to be broken? Is there an opportunity to improve the lives of your neighbours? What products gain quick customer acquisition? What industries are gaining traction? For being successful, you have to find opportunities everywhere.

One Last Chance

If you liked the article and would like to know a lot more information, get the Notion Digital Business Kit!